សារព័ត៍មានពាណិជ្ជកម្មកម្ពុជា

CHAPTER 6 ENTERING YOUR TARGET MARKET   Understanding Entry Strategies Developing a market entry strategy simply means finding the best methods of delivering your goods to your market and of distributing them there. Or, if you’re exporting services, it means setting up ways to obtain and manage contracts in the foreign country. Working Out Your Entry Strategy Based on your market research, you’ve chosen the most promising markets for your product or service. Using what you know about these markets, you next decide which entry method best suits your needs. Some factors to consider are: How is business conducted in your target market and industry sector? What are your company’s export strengths and weaknesses? What is your company’s financial capacity? What product or service are you planning to export? How much service and after-sales support will your customers require? What trade agreements or barriers apply to your target market? Methods of