សារព័ត៍មានពាណិជ្ជកម្មកម្ពុជា

Chapter 3   Developing Your Export Plan Why We Need Export Plan? If you plan your export project thoroughly, you’ll have a better chance of doing well in your target market. Bad planning (or no planning) will undermine your prospects of success, and keep in mind that a major failure abroad could severely damage your domestic operations as well. Financial institutions and other lending agencies will not normally provide funds to a business that lacks a well-developed export plan. At other stages of the export process, potential partners and investors may commit themselves only if your plan clearly sets out your objectives along with the processes and resources you’ll use to achieve them. It can seem that exporting is too complicated, but remember that you don’t have to do everything yourself. You can use outside experts such as export management companies, overseas agents, foreign distributors or freight forwarders. While you’re getting established as an exporter, they can repr